You know, there's a reason that Ingvar Kamprad, founder of IKEA, has now surpassed Bill Gates as the richest man in the world. You don't get rich for just making crummy operating systems or chairs. No, you need to come up with fun and interesting names. Microsoft just aren't inventive enough with their names. Windows ME? Windows XP? Windows Oops-I-Did-It-Again? Let's see if IKEA can teach Bill a thing or two about successful product naming.

Perhaps this subtly named chair? How about this computer desk? Oh course, if you've got stinky children, you might want this bathroom light, or just to contain things properly in this handy storage desk.

Those Swedes might speak funny, but remember: this stuff made them rich. Filthy, filthy rich. I think there's a lesson in there for all of us, don't you?