Thanks to my swearing cat’s fateful stumble this evening, I am now stuck pondering a question that could shake one of the most important industries of our time to its very foundations: what percentage of Google ad clicks are caused by bumbling felines?

I never click on ads, and neither does Carolyn, so I believe this makes the click-through rate for my household 100% cat induced. Someone, somewhere paid for my grumpy cat to sit on this keyboard. Someone, somewhere just received a share of payment that they did not truly deserve (as I do not believe that Arwen bears any true interest in a degree from the University of Phoenix).

Does Google take this number into account? Is this something they have researched? Or have I perhaps stumbled on the cats’ sinister plans to bring about the downfall of our corrupt and heathen (non cat-worshipping) society?