Although I might be wrong, I can't help but feel that this is a rather obvious Photoshopping job (another photo here). Seriously, the purple rocks in the background and the purple all over the outside of the bars — all of exactly the same hue — are such strong indicators of basic hue-shifting manipulation that should raise warning flags for everyone seeing that image. Sure, it might just be that the applied medication has been rubbed all over the place, but I can't ignore the similarity to several (bad) touchup jobs I've made to pictures myself.
Is this the future of the media, where not only is the audience uncertain as to the authenticity of what they see, but so are the journalists?